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SERENA WINES 1881 TOASTS TO PROWEIN WITH THE NEW SERENA ICE

22 Mar 2019

With more than 6,900 exhibitors from 64 countries and 61,500 visitors from 142 countries, the 25th edition of ProWein is now over. It is time to take stock for Serena Wines 1881, which, again this year, was one of the protagonists of the appointment to which the entire wine world winks. Indeed, a global success has invested Serene Ice: the new entry of the 138-year-old cellar was presented at the Düsseldorf fair.

A Demi-Sec sparkling wine with a pale straw yellow color and a lively perlage that, with its delicate scents of peach and apricot, is ready to celebrate the most beautiful moments of the summer. Like the sparkling Prosecco and rosé, the new label, in light blue chrome that gives the total white bottle a rare elegant satin effect, got the attention of the European buyers and not only. In fact, as confirmed by Nicola Piovesana, export area manager of the Conegliano winery, "From ProWein we made important new contacts and it was a fundamental opportunity to follow up the internationalization process of Serena Wines 1881, already consolidated in Europe and which now sees concrete possibilities in Asia, Oceania and the Americas. One of our goals is to make our brands recognizable thanks to a positioning strategy within the various countries where we are present."

Luca Serena, who represents the fifth generation of the family that founded the company, cheered to the end of the fair at the stand of Italy curated by Sofia Biancolin, award-winning sommelier, born in Conegliano but resident in Germany. The expert is a great lover of Champagne DeVilmont, the most prestigious bubbles in the palmares of Serena Wines 1881.

The next wine events in which Serena Wines 1881 will be present are Vinitaly, 7-10 April and Winexpo Bordeaux, 13-16 May.